The cover of the October 2026 Latin America edition of Medical Aesthetics Today has a Bogotá face: Dr. Sandro Florez, physician and surgeon, presented as “the surgeon who champions the scalpel-free facelift”. Three words accompany the image: precision, technology, distinction.
Beyond the cover, what matters is the idea behind it. In this article we sum it up: what it means to rejuvenate a face without imposing a different one, the role technology plays, and when, despite everything, surgery is still the best answer.
Rejuvenating a face takes more than treating wrinkles
For Dr. Sandro Florez, rejuvenating a face takes more than treating wrinkles: it requires understanding its proportions, its expressions and what makes it unique. A face does not age simply because lines appear; the skin, the fat compartments, the ligaments and the bony support all change, and they change differently in every person.
That is why the starting point is never a procedure, but a diagnosis. Before proposing any treatment, you have to understand what is ageing, why, and what that person wants to keep of themselves.
The scalpel-free facelift: for whom and for what
From his aesthetic medicine practice in Bogotá, Dr. Florez champions the scalpel-free facelift as an alternative for people who want firmer skin while keeping their identity. It is not a single technique but a personalised approach in which technologies such as Ultraformer MPT, micro- and macro-focused ultrasound, are indicated according to the medical assessment and the needs of each patient.
This approach suits mild to moderate laxity, loss of definition along the jawline and the facial oval, and anyone who prefers a gradual improvement with no incisions and no surgical recovery time. The goal is a face that looks fresher without losing its character.
And when does surgery deserve consideration?
Championing the scalpel-free facelift does not mean giving up on surgery. As a physician and surgeon, Dr. Florez asks the question in the right order: first, establish what can be achieved with non-surgical treatments; then, recognise honestly when surgery deserves consideration.
With severe laxity, significant excess skin or certain anatomical changes, a surgical facelift remains the option with the greatest corrective capacity. Having both tools in the same practice makes it possible to recommend the one that truly suits the patient, not the only one available.
Behind the cover headlines
The topics that accompany the cover sum up the lines of work at the practice:
- Ultraformer MPT, the new dimension of rejuvenation. The latest generation of focused ultrasound, adopted under one fundamental criterion: innovation with medical grounding. We explain it in detail in what Ultraformer MPT is and how it works.
- The art of precision: a team dedicated to excellence. Continuous training, facial anatomy and reproducible technique are the standard by which every treatment is judged. Meet the team and the principles of the practice.
- Male aesthetics: the evolution of personal care. More and more men want to look rested without anyone noticing they had something done. We cover it in male aesthetics: treatments and criteria.
- International Bogotá: the new horizon of medical tourism. Patients from other cities and countries who combine their assessment and treatment with a stay in Bogotá. If that is you, see our guide for out-of-town patients.
A philosophy: natural results, medical judgement, realistic goals
Dr. Florez’s philosophy puts natural-looking results at the centre. His approach combines technology and medical judgement, with realistic goals and one conviction that sums it all up:
“Rejuvenation should accompany each person’s beauty, without imposing a different face on them.”
In practice, that means three commitments: diagnose before treating, choose the technique for the person and not the other way round, and speak plainly about what is reasonable to expect in each case.
Want to know what suits your case?
The first step is a medical assessment. We analyse the degree and distribution of laxity, the characteristics of the skin and the facial anatomy, and together we define whether the right path is a non-surgical approach, surgery, or a combination of both.
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